Sunday, March 15, 2009

How You Don't Choose Your Anti Aging Skin Care Products

By Peter Albertonach

The anti aging skin care products and cosmetics industries are huge businesses, turning over billions of dollars a year. There are lots of US women looking for solutions to looking younger and looking good, and plenty of big companies that take advantage of this.

But many mainstream anti aging skin care products just don't work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it.

As a result there are many anti aging skin care treatments available that don't work, and contain suspect, or known to be dangerous ingredients.

But they sell in spades to cater to the desire of so many consumers to look younger, or at least to believe that they will look younger. And so there are hundreds of well known brand name products that promise all sorts of anti aging benefits everywhere you look.

So the challenge for the consumer is to navigate through all the hype and actually find a range of anti-aging skin care products that work and don't contain potentially dangerous ingredients.

Here's how not to choose good anti aging products.

1. Make sure you don't buy any anti-aging products that contain fragrances. The big companies put fragrances in their skin care ranges because they know we like to look younger and smell good.

But there's 2 problems. Firstly the skin care cream you're buying probably won't do very much to make you look younger.

And secondly, fragrances are chemicals and not good to put on your skin. Same with perfumes, but with a perfume you just put a little dab here and there, with a skin care cream you apply it to a much wider area.

2. Don't buy anti aging skin care creams with collagen in them. Now we all know that as we age our skin loses collagen, so surely we need collagen replaced to combat the sagging and wrinkling and lines that come with skin aging?

Not necessarily. Yes it's good to replenish the collagen, however collagen molecules are quite large and don't really enter the skin. So rubbing it on might make you feel good, but doesn't really add to the levels of collagen in your skin.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So why is that collagen in the bottle, and why is that big name celebrity on TV telling you how much younger they look? Because the anti aging companies know that people buy the products if they have collagen in them, so they sell lots of bottles.

So it may not do much, and it may have dangerous chemicals in it like fragrances, but it still sells like hot cakes.

That's marketing.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So although that anti-aging product is really just making you smell better and not much else it sells big time because people assume that if it costs that much it has to be good.

So there is 2 things to avoid when looking for a good anti aging skin care treatment. There's more but this is getting long.

So the obvious conclusion is that you should give up using anti aging creams and other skin care products because they don't work. But no don't give up. There are some excellent anti aging products that work just fine and are moderately priced. Made from ingredients that are known to be effective and known to be safe.

But they are produced by small niche companies that you've probably never heard of, who quietly produce high quality products at reasonable prices because they don't pay the good looking celebrities and spend up big on TV advertising. That's why you've never heard of them. If they started doing that their products would cost a bomb too.

But there's no need to despair. I've told you about some of the things you need to avoid when buying anti-aging skin care products. And that there are excellent alternatives. Now it's up to you. Find out more about natural skin care products on my website. - 14130

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