Saturday, January 23, 2010

Anti Aging Skin Creams. Find Out The Good, The Bad And The Ugly News.

By Peter Geraldson

Chances are high that as you age you are starting to become more interested in anti aging skin creams. There is a massive market in anti aging skin care products because we care so much about how we look as we get older.

So here's the good news, the ugly and the bad news about anti aging skin creams. Let's begin with the bad news.

The bad news is that most skin care products and anti aging products don't work very effectively. There is one simple reason for this and it's called profit. There is enormous sums of money to be made by producing cheap products and advertising them on TV. Just like in other industries where there is huge profits involved many companies will focus on the profits and produce cheap low quality products to maximize profit. Whilst this works extremely well for these companies it's not so effective for the consumer.

Produce a cheap low quality product and advertise on television and it's a recipe to make millions or billions of dollars profit.

Next comes the ugly news about anti aging skin creams. Lots of these anti aging products, including ones you may use right now, use a range of chemical and petrochemical ingredients such as mineral oil and petrolatum which are known to cause cancer and which can damage your health in other ways as well as your skin. Many ingredients are derived from crude oil and the reason that they are used is very simple. These chemical ingredients are extremely cheap and are therefore very effective when used to produce a low-cost anti aging line.

There are alternatives. There are excellent natural ingredients which are known to be highly effective at improving overall skin health and which are also safe but in almost every case these are extremely expensive and are therefore not used in the mainstream products.

Now to the good news. There are small anti-aging companies that produce top shelf high quality anti aging skin creams and other natural skin care products that use highly effective natural ingredients that are also safe to apply to your skin. However because these ingredients are much more expensive the products cost much more to manufacture. However they are not more expensive to buy for one particular reason.

The reason is this. These companies, one small niche skin care company in particular, choose to put their money into product quality and not into advertising. Because they don't spend on advertising they can sell their products at a very competitive price, but chances are because they don't advertise you won't know who these companies are. But they have a completely different business philosophy to the big companies.

This business philosophy, of developing a growing group of dedicated customers, is a solid stable long-term business philosophy that focuses on product quality at the expense of advertising.

You can get excellent anti aging creams that are safe to use and are of high quality but they are invariably not advertised.

One of these small anti aging companies has even decided to offer a 100 percent money back guarantee on its entire line of anti aging skin care products because it understands the quality of its products.

So there you have the good news and bad news about anti aging skin creams. Hopefully you're more educated about how the anti aging industry works.

Visit my website to find out where to source safe and highly effective anti aging skin creams. - 14130

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